Abstract:
Over the last few decades, technology has penetrated everyone's life and influenced
society. Impact of social media is visible in our daily lives. It is quite evident that social
media, especially after the emergence of accessible and affordable srnartphones, have
changed the way society and relationships work. If one is sharing an idea, connecting
people, buying a product or services, browsing through news item or any sort of
information; it is used in almost every part of our lives, across the socio-economic
spectrums.
Conceptually, Social Media refers to a broad ecosystem where web-based and mobile
technologies turn communication and networking into an interactive dialogue. Social
Networking, which is a subcategory of Social Media, is used for interactive, educational,
informational or entertaining purposes. Social Media has numerous forms, mostly related
and connected in the complex worldwide net as blogs, forums, pod cast, photo sharing,
social bookmarking, widgets, video, to name a few.
