New Marketing Strategies of Information Services in University Libraries

Tripathy, P. K.

dc.contributor.author	Tripathy, P. K.
dc.date.accessioned	2017-02-13T11:36:57Z
dc.date.available	2017-02-13T11:36:57Z
dc.date.issued	2009-10-25
dc.identifier.uri	http://hdl.handle.net/123456789/110
dc.description.abstract	Universities primarily designed to conduct academic research in all areas of universe of knowledge for which up-dated information is the basic requirement. University libraries invest a huge amount of money on collection development, processing and storage of information resources to support the research undertaken by universities. Effective utilization of these resources can be achieved through ICT based information services of university libraries. This is the main focus of the paper. The paper also deals with the new ICT based tools to assist Universities libraries developing and delivering appropriate information services and products.	en_US
dc.language.iso	en	en_US
dc.publisher	University News Vol. 47, No. 42 , Oct. 19 - 25, 2009, pp. 21 –25.	en_US
dc.subject	lnformation marketing, library services	en_US
dc.title	New Marketing Strategies of Information Services in University Libraries	en_US
dc.type	Article	en_US