New Marketing Strategies of Information Services in University Libraries

Abstract

Universities primarily designed to conduct academic research in all areas of universe of knowledge for which up-dated information is the basic requirement. University libraries invest a huge amount of money on collection development, processing and storage of information resources to support the research undertaken by universities. Effective utilization of these resources can be achieved through ICT based information services of university libraries. This is the main focus of the paper. The paper also deals with the new ICT based tools to assist Universities libraries developing and delivering appropriate information services and products.