Using Twitter to Teach Business Communication Teaching the 7 C’s of Communication (Journal Article)

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Abstract: In the age of constant information bombardment from different mediums, it is of utmost importance for the communicators to be clear, concise, correct, complete, coherent, concrete, creative and courteous while communicating with others. Communication often remains incomplete when the message of the sender does not reach the receiver in the same form and intention in which it was sent. The barrier to communication occurs due to an inappropriate understanding of the 7 C’s of Communication namely Clarity, Conciseness, Concreteness, Correctness, Coherence, Completeness and Courteousness. This paper aims at teaching the 7 C’s of communication in the age of Mobile Mediated Communication (MMC). The present paper uses Twitter messages to explain the 7 C’s of Communication. The paper tries to throw light on the fact that the teachers while teaching Business Communication can use Twitter messages as an educational tool.