00289nam a2200121Ia 4500008004100000082001500041100001700056245002800073260003400101300000800135942000700143999001700150190709s9999    xx            000 0 und d  a658.8 W527  aWesting, J H 0aModern marketing theory  aNew YorkbMacmillan Co.c1964  a430  cBK  c40485d40485