TY  - BOOK
AU  - Singh, D. R
AU  - Tandon, R. K
TI  - Advertising:  : with special reference to India
U1  - 659.0954 Si64A 
PY  - 1981///
CY  - New Delhi
PB  - : Kalyani Publishers
KW  - Advertisement - India
KW  - | Marketing development
KW  - | Sales promotion - India
KW  - | Marketing management
KW  - | Advertising agencies - India
ER  -