TY - BOOK AU - Cannon, Tom TI - Advertising research SN - 0 7002 0220 X U1 - 659.1127 C164A PY - 1973/// CY - London PB - : Inter text Books KW - Management KW - | Advertising research KW - | Non - Media research KW - | Advertising - Consumer KW - | Motivational research ER -