TY  - BOOK
AU  - Hansen, Harry L
TI  - Marketing text techniques and cases
U1  - 658.8 H198 
PY  - 1968///
CY  - Bombay
PB  - : D. B. Taraporevala Sons
KW  - Management
KW  - | Marketing management
KW  - | Marketing research
KW  - | Marketing mix
ER  -