TY  - BOOK
AU  - Rodger, Leslie W
TI  - Marketing in a competitive economy
SN  - 85227 006 2
U1  - 658.8 R616M 
PY  - 1965///
CY  - London
PB  - : Cassell, Associated Business Programmes
KW  - Management
KW  - | Marketing management
KW  - | Marketing development
KW  - | Sales management
KW  - | Marketing - Control - Coordinating
ER  -