00497nam a2200145Ia 450000500170000000800410001702000160005804100080007408200160008210000210009824500390011926000610015830000100021965001220022920191125154345.0190710s9999    xx            000 0 und d  a85227 006 2  aeng  a658.8 R616M  aRodger, Leslie W 0aMarketing in a competitive economy  aLondonb: Cassell, Associated Business Programmes,c1965  a253p.  aManagementa| Marketing managementa| Marketing developmenta| Sales managementa| Marketing - Control - Coordinating