Advertising (Record no. 13533)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00551nam a2200169Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191125154530.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190710s9999 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.0954 Si64A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Singh, D. R |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising |
| Remainder of title | : with special reference to India |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi |
| Name of publisher | : Kalyani Publishers, |
| Year of publication | 1981 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 276p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertisement - India |
| -- | | Marketing development |
| -- | | Sales promotion - India |
| -- | | Marketing management |
| -- | | Advertising agencies - India |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Tandon, R. K |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Damaged status | Home library | Current library | Date acquired | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| RIE BPL Library | RIE BPL Library | 10.07.2019 | 39510 | Books |