Advertising research (Record no. 12275)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00557nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20191125162158.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190710s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0 7002 0220 X |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1127 C164A |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cannon, Tom |
| 245 #0 - TITLE STATEMENT | |
| Title | Advertising research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London |
| Name of publisher | : Inter text Books, |
| Year of publication | 1973 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi,100p. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Inter text marketing research series |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| -- | | Advertising research |
| -- | | Non - Media research |
| -- | | Advertising - Consumer |
| -- | | Motivational research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Withdrawn status | |
| Lost status | Damaged status | Home library | Current library | Date acquired | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| RIE BPL Library | RIE BPL Library | 10.07.2019 | 36808 | Books |